How Does Off Site SEO Work?
Search engines use these links to discover new web pages, and determine their ranking against their competitors. Search engine “spiders” crawl throughout links, reviewing the content and adding it to their indexes. Building an infrastructure of links that are seen by search engines as reputable and relevant boosts the chances of your website ranking high on SERPs or search engine results pages.
What is off page SEO link building?
Link building is the practice of attaining links from other websites that direct search engine robots to your website.Links are the portals that take Google from one site to another.
They are the ticket to ride to your website. And while you know there is incredibly useful content on your website, others (including Google’s robots) don’t. Off page SEO backlinks create a way for Google to understand and properly rank your website based on its authority.
Why is SEO Link Building Important?
Let’s get to the point. Link building is important for your business because it’s a huge factor in qualifying your website as significant and displaying it on Google as such. It’s one of the main tools in off page SEO.
Google’s founder, Larry Page, introduced the concept of PageRank as a tool to measure the quality of a page based on the number of links directing to it, among other factors like keyword use and citations. While this isn’t the only way of ranking sites, effective link building helps to create a reputable online presence for your business. Link building is a stamp of confidence and trust for your company’s persona.
As important as it is to understand link building as an off page SEO factor, it’s important to also understand the misuses of link building and the ways that Google has updated their algorithm to rid search results of undeserved sites.
Google responded and continues to respond to this improper link building with updates that filter out undeserving websites. Improper link building can diminish your progress and associate your company with negative practices.