engine optimization is a great way to boost website traffic. If you do it right,
it can increase your visibility and improve your site’s rankings on search
engines like Google, Bing, and Yahoo so it appears on top searches. In this
blog, we’ll be focusing on off-page SEO.
What is off-page search engine optimization?
Off-page SEO improves your visibility by making more people aware of your brand. Unlike on-page SEO which drives traffic to your website through the Search Engine Results Page (SERP), off-page SEO is all about engagement.
Top 10 Off-Page SEO Strategies That Worked In 2019
Below are tried and tested off-page SEO strategies that have worked over the years, but are still effective this 2019. These techniques are designed to help you reach potential customers.
1. Create content worth sharing
Content is king. It’s the building block of successful search engine optimization, so make sure that you’re always putting out fresh content which your audiences would love.
to focus on quality, not quantity. Whether it’s a blog or a Facebook post, you
want to churn out awesome content
that will make people want to share it. When people share your content, it
generates natural backlinks to your website or blog. In turn, this can increase
2. Engage on social media
Facebook, Twitter, Instagram, Pinterest, and LinkedIn have millions of users. So if you want to connect with customers, you should set up social media accounts dedicated to your brand. Don’t forget to follow it up with social media marketing!
3. Bookmark your site
Alternatively, you can bookmark your website on popular platforms such as Reddit. All you have to do is bookmark your blogs and web pages, and watch the traffic come in!
4. Sign up for Google My Business
If you happen to own a brick-and-mortar shop, you should add it to online listings such as Google My Business. This local SEO strategy works its magic in two ways.
it helps nearby customers get basic information about your store – like where
to find it and how to reach you. Second, it allows Google to recommend your
business in local searches.
5. Write guest posts
Look for blogs related to your niche or industry, and see if they are open to guest post contributions. Guest posting allows you to reach more people and build backlinks. You can also use the author bio to establish your authority in a field.
6. Collaborate with influencers
Get in touch with influencers in your industry and talk to them about your blog or website. See if they can share it to their followers, or if you can get them to link back to you.
7. Be active in forums
Participate in forums and groups related to your niche. Here, you can link up with influencers and build your reputation among potential customers. You can also join forums with “do-follow” links as part of your linkbuilding strategy.
8. Submit to blog directories
These directories are basically online listings that are exclusive to blogs. They categorize blogs based on their niche and the topics covered, making it easier for readers (and search engines) to find you.
9. Get published on Medium
Forget article submission websites like Ezine Articles and Hub Pages – they’re outdated and spammy. Instead, we recommend publishing articles on Medium for your content marketing. It’s a good way to get noticed. Plus, you can link back to your blog or website and quickly gain reputation.
always, focus on producing quality content. (Hint: Medium loves thoughtfully-written, long-form content.)
10. Answer relevant questions
Q&A platforms such as Quora and Yahoo Answers get a lot of traffic. You can funnel some of this traffic to your blog or website by answering questions and including a link in your reply.
Of course, you should only answer questions related to your industry or you might be tagged for spam.
So there you go! We gave you the 10 best off-page SEO strategies for 2019.
Keep in mind that no matter the technique, search engine optimization has one end-goal and that is conversion. Off-page SEO increases your conversions by giving people more insight about your business.
The more they know who you are, what you do, and what kind of products and services you offer, the easier it will be to convert them into actual buyers!